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Buzzfeed “Doxxing” BAYC Founders, Crypto Community Reacts

A Buzzfeed article reported the true identities behind 2 of the Bored Ape Yacht Club founders, and the crypto community was not happy.

Photo by Twenty20photos / Blockwatch

A Buzzfeed article ‘doxxing’ or disclosing the identity of the 2 Bored Ape Yacht Club (BAYC) creators has garnered quite the attention of people from the crypto community. They’ve been pretty vocal in criticizing the media platform for its actions.

The article was published on February 4th, by Kate Notopoulos, and was promptly titled “We Found The Real Names Of Bored Ape Yacht Club’s Pseudonymous Founders.” The article then went on to reveal that the founders of the BAYC were in fact, Greg Solano and Wylie Aronow. They both go by their pseudonymous names “Gordon Goner” and “Gargamel” respectively.

Of course, as is the nature with reports like this, members of the community took notice and it wasn’t long before they took to Twitter to critique Buzzfeed and Notopoulos. Many people in the community called said identity reveal ‘doxxing’, elaborating on the fact that it isn’t exactly the up to par when it comes to journalistic standards.

Following said ‘doxxing’ the 2 founders in question posted pictures of themselves on Twitter alongside their Bored Ape avatar.

On the topic of doxxing, several prominent crypto personalities revealed that they’re against the notion. Ryan Selkis, for instance, the founder of Messari, posted a link to an old tweet of Notopoulos wherein she used a homophobic slur.

Cobie, a crypto podcaster gave the article a pretty stern description, calling it typical trash to get links and revenue.

Notopoulos on the other hand doesn’t seem to be bothered in the slightest by the backlash being sent her way. In the article, she questioned the decision behind the anonymity of the BAYC founders while drawing comparisons to the pseudonymous practice of founders in the crypto space and standards of the traditional business world.

She even made sure to draw attention to the fact that given the worth of the BAYC, the founders should be held accountable and that’s just not possible without them having an identity. She believes that the founders’ identity and information being brought into the light might at least help collectors come to a decision regarding the purchase of an NFT.

Of course, some in the community also questioned her motives as well. For instance, a Twitter user then asked her what public interest the doxxing serves considering there were absolutely no red flags regarding the founders.

The backlash further brings up the discussion of anonymity and publicity in the NFT scene. Using pseudonyms and anonymity has become the norm of the crypto and NFT scene.

Yuga labs, the company behind the BAYC, has an estimated worth of $5 billion, and the question remains where the line should be drawn in the sand.


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