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Crypto.com Buys An Ad Spot For the Super Bowl 2022

The crypto exchange buys up a super bowl ad slot, joining FTX in this huge sports sponsorship push.

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Photo crypto.com

Crypto.com has purchased a slot for a Super Bowl ad, the company revealed to The Wall Street Journal. The ad’s cost in this year’s game is $6.5 million for 30 seconds, reportedly.

This marks the latest power move in the exchange’s sports sponsorship push. Just last month, Crypto.com reportedly paid $700 million for the naming rights to Staples Center, where the NBA’s Los Angeles Lakers reside. Furthermore, earlier in the year, the exchange managed to become the sponsor of the Coppa Italia final, which serves as the most prestigious soccer cup tournament final. An NFT collection was created as part of the agreement, in honor to celebrate and mark the occasion.

Kris Marszalek, the CEO of Crypto.com was in conversation with the WSJ and told them that the top brass of the company want the exchange to be listed among the top 20 consumer brands in the margin of the next 3-5 years. This would make sure that the exchange keeps the company of sports and tech giants such as Nike and Apple. “Going into different sports just allows me to reach everybody where they are,” Marszalek stated. “Super Bowl is just one more step into that, where it’s as mass as you get.”

Crypto.com’s sports push is a lot like that of FTX’s approach regarding the deals being struck in the sports pool. Sam Bankman-Fried, the CEO of FTX also mentioned their approach is “coming from behind on name recognition.” Not only has FTX also purchased its own slot for the super bowl like Crypto.com, but they’ve also been making some other notable deals, such as the one they signed with Miami Heat which led them to become the “official and exclusive” crypto partner of the franchise. They also signed on with the Golden State Warriors, the Washington Wizards, and Capitals, too.

Coinbase has taken a slice of the pie, too as it inked a sponsorship deal allowing it to become the official crypto partner of the NBA and the WNBA as well. They also entered a deal with NBA star and Brooklyn Net Kevin Durant.

With Crypto.com and FTX having secured their own slots for the Super Bowl 56, is it safe to assume that Coinbase will be next? Only time will tell.

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