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Dolly Parton Creates the ‘Dollyverse’, To Feature NFTs, A Book with Author James Patterson

The country music star is all geared up to enter the metaverse along with best selling author, James Patterson.

Country music star Dolly Parton is all geared up to enter the metaverse, with best-selling author James Patterson in tow for the ride.

Today, Parton announced that her “Dollyverse” will kick off starting with the release of a co-branded book, an album, NFTs, and a live-streamed musical performance hosted at South by Southwest (SXSW) in Austin, Texas. Patterson and Parton teamed up to co-write the novel titled “Run, Rose, Run,” and Parton wrote and produced the companion musical album which will be featured in the Dollyverse.

In addition to that, Parton is also partaking in “Dolly-inspired NFT artwork” as well as music NFTs that are tied to the new album, per a statement. As for the development of the Dollyverse, FOX Entertainment’s Blockchain Creative Labs have teamed up with blockchain company Eluvio in order to tackle its creation. Both Dollyverse NFTs and the live-streamed performance are to be hosted on Eluvio’s Content Fabric proof-of-authority consensus blockchain. Furthermore, Parton’s NFTs are Ethereum-compatible.

“I’m almost always up for trying something new and different,” said Parton regarding her new venture in a statement. “I’d say releasing NFTs at my first ever appearance at SXSW, with James Patterson by my side, definitely counts as new and different!”

The story behind “Run, Rose, Run” is about an aspiring musician that travels to Nashville, only to find that she’s still haunted by her past. The novel features Patterson’s trademarks of mystery and suspense, and is set in the country music scene which of course, Parton is no stranger to, having been part of that for decades at this point.

Parton’s release of the Dollyverse serves to make her the latest addition in a growing trend wherein musicians launch their own NFTs and metaverse projects. For instance, famed DJ Steve Aoki just recently said that he made more money from NFTs in comparison to a decade of music advances. This statement alone shows the lucrative pull Web3 has to offer.


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