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Former CEO of Disney Bob Iger Joins NFT Platform Genies as Advisor

Iger joins the Genies board of directors as an advisor.

bob-iger
Photo by Silvia Elizabeth Pangaro / Shutterstock

The former CEO of Walt Disney Company Bob Iger, took to Twitter to make an announcement regarding him joining the board of directors of Genies, a digital avatar platform that is built on the Flow blockchain. The flow blockchain is a protocol for NFT collectibles as well as large-scaled crypto games.

Iger was the CEO of Disney for a long time, starting off in 2005 all the way to 2020. Iger will now serve as an advisor to the board of directors of Genies.

He tweeted on the matter, saying that he is “Thrilled to be joining the @genies Board of Directors to help @akashrnigam and company empower humans to create the “mobile apps of web3″: avatar ecosystems.”

Genies is based in L.A. and has, since its 2016 launch, raised $100 million in funding, which includes a $65 million round last year that was led by Miami Group. Genies also signed some partnerships with both Universal Music Group and Warner Music group last year as well. The partnership made them the official provider of avatars and NFTs for the artists at the music labels.

The CEO and co-founder of Genies, Akash Nigam, has described the avatars made by the NFT platform as a combination of various different NFTs which have been worn by a digital avatar that users can trade, purchase or even sell with other collectors.

Nigam also explained in an interview, that once he met Iger, he was the one to make the suggestion to the mogul the chance to get “under the hood” so to speak, of Genies to play with all the technology the platform has to offer, as well as to gain a deeper understanding of what the service is about.

“I’m learning a ton and looking forward to helping [Genies] fulfill their vision,” said Iger on Twitter when posting an image of his new digital avatar.

According to Nigam himself, he was struck with the idea of Genies when he came across one online, and it occurred to him that avatars can encapsulate the thoughts, emotions, and feelings of an individual in a way that perhaps other forms of the internet might not be able to.

On that note, he says “Our goal has been to deliver avatars for the masses,” and that “We believe that avatars are going to be the next form of communication.”

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