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Tennis Star Naomi Osaka is The Latest Athlete Ambassador for FTX

In addition to Osaka receiving equity and cryptocurrency payments, she seeks to bring more women into the Web3 scene.

naomi-osaka
Photo by Leonard Zhukovsky / Shutterstock

FTX, the popular cryptocurrency exchange has officially added pro tennis player Naomi Osaka to its ranks of athlete ambassadors. The crypto exchange has been ranking up a number of different allies spanning across the sports world with Osaka being the latest athlete they’ve partnered with.

Both FTX and FTX U.S. announced today that she’s to serve as a global ambassador for the brand. She joins Tom Brady, Stephen Curry, and even Shohei Ohtani as an ambassador. Osaka shall also receive an equity stake in FTX, as well as payment in cryptocurrency, as part of her agreement with the crypto exchange.

FTX and Osaka shall both collaborate on initiatives that will bring in more women into Web3 thanks to their deal. As part of their deal, Osaka will be in charge of creatively directing content that will be produced and targeted at young women. The content is also said to contain a global focus according to a release, given the fact that Osaka’s multicultured heritage is both Japanese and Haitian.

In addition to that, FTX will also make a donation to Osaka’s charity formed with Nike, titled Play Academy. The firm also said they’d advise Osaka with her own personal cryptocurrency investments.

Osaka said, “We have seen the statistics about how few women are part of crypto by comparison, which kind of mirrors the inequality we see in other financial markets,” in a press release.

She continued on, saying, “Cryptocurrencies started with the goal of being accessible to everyone and breaking down barriers to entry,” and that “I’m excited to partner with FTX to get back to that mission and to innovate on new ways to reach more people and further democratize the space.”

Osaka’s no stranger to the world of crypto, having already involved herself in both the crypto and blockchain industries as one of the athletes on Autograph, which is an NFT platform co-founded by none other than Tom Brady himself. Additionally, she’s also on Autograph’s board of advisors, where she is joined by various other famous athletes such as Tiger Woods, Derek Jeter, and Simone Biles.

Osaka also released an NFT collection last year in April that was designed by Mari Osaka, her sister. These NFTs were able to raise $600,000 for Play Academy. She also cited Dogecoin’s surge in popularity as the reason her interest was raised in cryptocurrency.

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