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NBA’s Kevin Durant is all in on Crypto, signs deal with coinbase

Kevin Durant has agreed to sign on for a promotional deal with the crypto exchange named Coinbase.

Photo Cyrus Saatsaz / Wikipedia

The NBA’s very own Kevin Durant has just entered a deal with the crypto exchange named Coinbase. Durant has to appear as a representative or “face” of the brand as part of the deal, according to Bloomberg.

Coinbase will, in turn, provide ads about cryptocurrency on Durant’s website titled Boardroom, as well as donate to Durant’s charitable foundation in support of the youth.

Durant’s manager, Rich Kleiman, said “Kevin does very, very few brand deals and that was by design.” He further continued “They’re this new model of brand partner for us, where they do integrate in all different parts of our business.”

Durant himself echoed his excitement about the new deal, stating that “Even when I was younger, I was always curious about the business side of things and always trying to learn from the people I’ve gotten to meet along the way. Basketball was always number one for me, but it was clear that there was a lot more that I could accomplish if I had the right team around me,” he mentioned.

Durant’s deal with Coinbase is added to the already established long-line of partnerships that have been established between sports stars, cryptocurrencies, and franchises.

2021 has seen an emergence of sorts regarding the trend of sports and crypto marketing. FTX was heading up this trend, having agreed to a 19-year deal resulting in Miami Heat’s stadium being renamed the FTX Arena. Not to mention the sponsorship deal FTX struck with the Golden State Warriors.

A more recent report would be the Lakers’ stadium becoming the Arena.

Coinbase hasn’t really tried to enter the NBA for the first time with this deal, either. The now-public crypto exchange made some moves to become the official crypto platform of the NBA and the WNBA in October.

Other sports aren’t that far behind, as Major League Baseball, for instance, umpires now sport the FTX’s logo.

What’s more, is in the NFL, Dapper Labs unveiled the football version of NBA Top Shot in November, and the four-time Super Bowl champions the New York Giants even signed a sponsorship deal with Grayscale in May.


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