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Niftify to Launch NFT Marketplace in the US With the Help of Ice-T

The Rapper, producer and film star is collaborating with Niftify to help launch their NFT marketplace in the U.S.

Virginia Sherwood / NBC

Rapper, producer and actor Ice-T is aiding Niftify in launching an NFT marketplace in the U.S. this month. A new report says that the organization is all set to drop a total of 10,000 NFTs in the likeness of the rapper and film star. These will all feature his likeness. This is to be taking place after their beta version went live in October.

Per the report, Niftify launched at first, for a customer base outside of the U.S., and the platform leverages Polygon, itself a framework for building and connecting blockchain networks that are compatible with Ethereum. Though the marketplace shall be entering the U.S. scene via a partnership with Ice-T himself, it’s noteworthy to remember the company previously dropped an Ice-T collection to their Non-U.S. citizens last month.

Both of these collections have been created and worked on by NYC-based digital artist Tommy the Animator. According to Bruno Ver, the Niftify co-founder, this impending release is to act as a symbol of 3 vital moments from the celebrity’s career, both as a rapper and actor.

To specify, Ver stated the NFT collection is to be based on the release of the O.G. Original Gangster album released in 1991, and the release of New Jack City in 1991, as well as Ice-T being added to the Law and Order: SVU cast in 2000.

With the launch of their Ice-T NFT collection, Niftify shall now be joining the ever-growing list of the NFT marketplaces which all feature Proof-of-Stake blockchains, each of them leveraging less energy compared to Ethereum. Aside from their marketplace launch in the U.S., the company also intends to launch a fiat on-ramp which will enable collectors to purchase NFTs with debit/credit cards.

Ver noted that “We want to democratize the blockchain and specifically NFTs. If we just keep accepting only crypto we will continue to speak among ourselves. If we dream of mainstream adoption, we need to roll out the red carpet, bring the confetti and allow people to swipe, tap, type, or whatever they prefer to purchase their favorite NFT.”

Ice-T’s collaboration is just another example of how celebrities are embracing NFTs, with many launching their own NFT projects, such as Melania Trump.


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