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Nintendo President says They’re in No Rush, but See the ‘Great Potential’ in the Metaverse

The President of Nintendo said while they were in no rush to tackle their approach to the metaverse, that it us undoubtedly a concept with great potential.


If there’s one word that’s been generating a lot of buzz, it’s the metaverse. This would be after Facebook (that’s also now known as Meta) brought forth its vision in October, which has now led to a ton of tech and gaming giants alike are chiming in on the potential future of the interwebs. The latest, of course, in line with all of this is Nintendo, a huge Japanese gaming giant as well as the maker of the uber-successful hand-held console, the Switch. The President of the company, Shuntaro Furukawa suggested that the metaverse has “great potential” moving forward.

Furukawa made some comments on the subject of the metaverse during an investor’s Q&A session held this week. Per translations of an official transcript released earlier today, Furukawa touched on the potential of the metaverse as well as the comparisons drawn to Nintendo’s famous franchise Animal Crossing life simulation games.

“The metaverse is attracting the attention of many companies around the world, and we believe that it has great potential,” he said according to an English translation from VGC. “In addition, when the metaverse is mentioned in the media, software such as Animal Crossing is sometimes cited as an example, and in this sense, we are interested in it.”

Furukawa seems to lean more on a positive sentiment regarding the metaverse’s potential, but while he may feel this way, he also wasn’t hesitant to remark that the company, that is to say, Nintendo, isn’t quite ready to start exploration regarding the possibilities it presents. The maker of several household titles like Super Mario, The Legend of Zelda, and other famous successful franchises is not particularly known for chasing trends, and Furukawa did note that they need to figure out their own approach to the metaverse.

“It is not easy to define what kind of surprise and fun the metaverse can provide to customers,” stated Furukawa. “As a company that proposes entertainment, we have to think about how to provide fresh surprises and fun.”

He continued, “If we can find a way to communicate our ‘Nintendo approach’ to many people in an easy-to-understand manner, we may be able to consider something,” he said, “but we do not believe that this is the case at this time.”

Many game publishers have begun experimenting with the NFT space for instance, including Konami and Ubisoft, and even Square Enix. Some of them aren’t met with positive feedback though as is the case with GSC Game World canceling plans for their NFT project that was to be featured in S.T.A.L.K.E.R. 2.


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