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Snoop Dogg To Turn Death Row Records into FIRST NFT Music Label In The Metaverse

Snoop Dogg wishes for this record label to be the 1st major one in the metaverse.


Snoop Dogg, hip-hop icon and rapper could possibly be in the process of turning Death Row Records into the first-ever NFT music label to be featured in the metaverse, per various comments made by the rapper. Snoop Dogg took to the social media platform Clubhouse to talk all about it on Feb 15th.

“Death Row will be an NFT label, we will be putting out artists through the metaverse and a whole ‘nother chain of music,” Snoop Dogg, whose real name is Calvin Broadus Jr., said, per an audio recording of the call. “Just like when we broke the industry when we were the first independent [record label] to be major, I want to be the first major in the metaverse.”

The iconic rapper first acquired the ownership of the label back on Feb. 10th, just a mere couple of days before his performance at the Super Bowl, where he was joined by fellow artists Dr. Dre, Mary J. Blige, Kendrick Lamar, and Eminem.

Of course, to say that Snoop Dogg is more than familiar with NFTs is an understatement at this point. He claimed to have started his own personal NFT collection back in September, and it’s now worth more than $17 million and under the name Cozmo de’ Medici, though this claim hasn’t ever been confirmed.

Recently, he released a collection of NFTs with Gala Games on Feb. 9th to commemorate the launch of his new album titled “Bacc on Death Row.” The “Stash Box” NFTs have already grossed more than $50 million in sales, holders of which are being given an NFT of one of the songs featured on the album.


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