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Susan Wojcicki, YouTube CEO, Teases Potential NFT Features

The CEO of YouTube publishes a letter hinting at the company’s vested interest in NFTs.


A letter published today by none other than the CEO of YouTube, Susan Wojcicki, suggests YouTube NFTs may be on the way. The letter hinted at the company looking to branch into the NFT scene in the near future, making it available as another source of revenue for creators.

The letter reads ” We’re always focused on expanding the YouTube ecosystem to help creators capitalize on emerging technologies, including things like NFTs, while continuing to strengthen and enhance the experiences creators and fans have on YouTube.”

This was all part of the latest letter from Wojcicki to the YouTube community, outlining all the areas that the company has a vested interest in investing, such as gaming and shopping. It also details how it plans to support creators since they are a very important part of YouTube. She also stated that YouTube is looking into Web3 “as a source of inspiration,” noting, in particular, the opportunities tied to crypto, decentralized autonomous organizations or DAOs, and of course, last but not least, NFTs.

The fact that YouTube, too, has now joined the fray, hinting at NFTs is exactly in line with other platforms that have also either recently rolled out their own versions or are in fact planning on it in the near future. Even Twitter now offers a way for users that own a special JPEG to “show off your prized possessions” by way of a hexagonal profile picture, which has also sparked some mixed reception. Meta, the juggernaut behind Facebook and Instagram, is said to be looking into something very similar, with the objective being for users to display any tokens they own.

At the moment, aside from hints dropped by Wojcicki, no additional details have been provided yet.


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