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The Gap Gets into NFTs on Tezos, Contains Physical Apparel Perks

The NFTs by The Gap is set to launch this week, with a rare physical hoodie exclusively available for some buyers.

Photo by John Keeble / Getty Images

The Gap will officially roll out a series of NFTs that shall run on the Tezos blockchain. Each of these contains a hoodie-themed Gap Threads NFT that was in fact created in collaboration with InterPop. InterPop serves as a Tezos-centric production studio. It’ll also feature artwork from Brandon Sines, who is the creator of the Frank Ape.

These NFTs by The Gap rarity will be available from tomorrow at the earliest, for 2 of Tezos’ native XTZ coin (which is under $9), and the Rare-Level NFTs shall go on sale on Jan 15 for 6 XTZ ($26). These shall be followed by Epic-level NFTs on Jan 19 for 100 XTZ ($436), and the single-edition One of a Kind NFT will be prepared to be auctioned off on the 24th of Jan.

Epic-Level NFT buyers will be rewarded with a physical Gap x Frank Ape hoodie, and Gap Threads will also contain a gamification kmodel that’ll let collectors of the Common and Rare NFts ‘unlock’ the ability to buy an Epic rarity NFT.

How all of this works is, as of right now, more of a mystery than anything else. For that matter, so are the benefits that come with the auctioned One of a Kind NFT.

Though this is the first step The Gap has taken into the NFT space, it can be guaranteed it’ll not be the last. The company had a press release, in which they mentioned “plans to learn more about how their customers want to engage in a digitally-led world.”

In conversation with Decrypt, Brian David-Marshall, who serves as the President of InterPop said NFTs can provide a way for traditional retail brands to be able to embrace digital futures, all the while also maintaining their physical component which is all too familiar.

“NFTs provide unique opportunities for brands to connect directly with consumers by transforming how retailers can engage with their customers,” he stated. “We continue to uncover exciting opportunities for brands and creators to utilize NFTs to unlock access to new products and bridge the gap between physical and digital ownership.”


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