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Ubisoft Launches In-Game NFTs, becoming the First Major Company to Invest in Digital Currency

Ubisoft has become the first major player in the digital currency game as it launches its in-game NFTs starting with Ghost Recon Breakpoint.

ubisoft
Ubisoft

Ubisoft has officially launched in-game NFTs after experimenting with crypto game prototypes as part of their interest in the blockchain space. Their new initiative will run on Tezos as they implement NFTs in their major franchise, Tom Clancy’s Ghost Recon.

The Assassin’s Creed and Far Cry developer revealed Ubisoft Quartz, which is a platform that allows players to purchase in-game items that are tokenized as NFTS on the Tezos blockchain. Quartz is set to launch first in Tom Clancy’s Ghost Recon Breakpoint’s PC port. Breakpoint is the latest entry in the long-running tactical shooter series.

Quartz’s beta launch will be held on December 9 in the United States, Canada, France Germany, Spain, Italy, Belgium, Brazil, and Australia. Breakpoint players that have reached Level 5 XP can then access NFT drops. Players must be at least 18 years of age in order to create a Tezos wallet that can be used within the game, according to Ubisoft.

Ubisoft’s NFTs are referred to as “Digits”. Early adopters will receive free NFTs on December 9, 12, and 15. Any further drops are scheduled for a release in 2022. Items like weapon skins, unique armor, and apparel were shown in an infographic, accompanied by a message that says “This is just the beginning…”

Ubisoft

Since NFTs are essentially receipts for digital items that can be expanded to video game items as well. Axie Infinity is the biggest player in the space at the moment, racking up $3.6 billion in trading volume, according to CryptoSlam.

Vice President of Ubisoft’s Strategic Innovation Lab, Nicolas Pouard said during a press release “Ubisoft Quartz is the first building block in our ambitious vision for developing a true metaverse,” and further elaborated “And it can’t come to life without overcoming blockchain’s early-form limitations for gaming, including scalability and energy consumption.”

Blockchain technology’s environmental impact has created a backlash from the video game market, not unlike Dead By Daylight’s recently unveiled plans to release a new character in the form of an NFT. Ubisoft’s announcement has made a pretty stark contrast between the proof-of-stake Tezos blockchain and the energy-intensive Bitcoin.

Tezos does make the claim that a single transaction uses “more than 2 million times less energy” compared to the leading cryptocurrency, Bitcoin. Tezos’s transaction uses as much energy as a 30-second streaming video, whereas Bitcoin transactions are estimated to measure up to the environmental impact of an entire year’s worth of uninterrupted streamed video footage.

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