White Castle, a fast-food chain popular in the U.S. has officially announced their arrival in the crypto space. This announcement comes from the chain’s post on Twitter, which mentioned their registration with Ethereum Name Service (ENS), as well as Seahams NFT.
Comparisons have been drawn regarding ENS as being the crypto version of DNS, or Domain Name System. As one would purchase a domain, White Castle now officially owns whitecastleofficial.eth address.
This means that, hypothetically, people can really just send cryptocurrencies to the aforementioned address instead of typing out a string of numbers and letters.
According to Etherscan, the address that owns White Castle’s ENS, as well as the NFT, embarked on its adventure in crypto on December 8th. The address used Coinbase, a crypto exchange, to facilitate its transactions.
White Castle is the latest to enter the sector and embrace crypto.
It’s no surprise either, considering 2021 has been a breakout year for various cryptocurrencies and NFTs. Various companies and brands like Budweiser, Nike, and even Taco Bell openly accepting and incorporating them into their marketing campaigns.
Taco Bell, for instance, launched a series of taco-themed collectibles as NFTs earlier in March. They were sold out not long after their launch. Budweiser launched a sum total of 1,936 NFTs of various images of the brand’s logo’s throughout the course of their history. Each JPEG cost ranged from $499 to almost $1000 a pop.
White Castle should see a similar profit soon, with at least one sale having been guaranteed so far. Not long after they made their announcement, director of operations at ENS, Brantly Millegan tweeted he would “buy some White Castle as soon as [he could].”