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WWE Signs to Launch NFTs, Signs Deal with Candy Digital and Fanatics

The NFT trading cards will feature famous wrestlers and the most talked about moments in WWE NFT history.

Sasha Banks WWE
Courtesy of WWE

The WWE, famously known for its roster of diverse and bombastic stars and personalities has officially signed a deal with Fanatics, a sports platform. Their deal seeks to release trading card NFTs via Candy Digital, which is Fanatics’ digital collectibles company.

Per a joint statement, these NFTs shall feature some of the biggest names and celebrities to be part of WWE’s roster, and also features some of the most talked-about moments.

Though this seems like a perfect way for the fans to get their hands on some proper digital merch, it’ll be a while before that can happen, so patience will be a virtue. The WWE has in place some existing licensing deals for trading cards which are to expire “over the next few years.” Once that happens, both Fanatics and Candy Digital are all set to become the exclusive providers of the WWE trading cards.

The WWE appears to be gearing up to make trading cards later this year. Candy Digital will be a “primary partner” for WWE NFT projects, spearheading both the creative process and technical execution. The Topps logo will be featured on the trading cards, which is a brand also owned by Fanatics.

The WWE is just the latest to jump in on the NFT scene. For instance, Tom Brady, who recently came out of retirement, has launched a myriad of different NFTs via his platform, Autograph.

Dolly Parton introduced the “Dollyverse” featuring NFTs, and the MCU’s very own Brie Larson also showcased to fans her own “lil corner” in the metaverse, while also showing off her NFTs, which caused her to get some backlash on Twitter.

As for which wrestlers would appear on the NFT trading cards, neither company has made a statement specifying that. For anyone on the lookout for Web3 editions of Hulk Hogan, Becky Lynch, Sasha Banks, or John Cena, your wish could soon come true.


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